New Product Launch

New products provide one of the most important opportunities for companies to grow, increase profits and out-innovate their competition. At TKG, our goal is maximize your financial return and protect your brand by ensuring that your new products are consistently successful. Our new product capabilities include:

• Developing a process to ensure a steady flow of successful new products
• Generating new product ideas
• Selecting the best ideas to take to market
• Positioning and optimizing new products for the greatest success
• Developing and optimizing packaging
• Constructing your complete marketing plan
• Developing a sales and distribution plan including the selling proposition for your channel intermediaries
• Commercialization, forecasting, and P&L development

Branding and Brand Strategy Development

A company's brand is often its most important asset. Our philosophy is to increase the value of your brand through consumer insights and sound strategy. Our branding capabilities include:

• Assessment of your brand's current awareness, image and associations
• Identification of the "ideal" brand image
• Development and testing of positionings that move your brand image towards the ideal image
• Construction of an integrated plan for communicating and reinforcing your positioning
• Development of strategies relating to multiple brands, sub- brands and brand hierarchy

Strategic Marketing Consulting

At TKG, we are experienced marketing consultants. In addition to our new product and branding specialties, we can work with you across a broad range of capabilities including:

• Business Strategy
• Competitive Analysis
• Advertising and Packaging Assessment
• Marketing Plan Development
• Concept Writing and Concept Development

Qualitative Research Capabilities

TKG Consulting provides a full range of qualitative research solutions including:

• Focus groups
• Dyads
• In-depth (one-on-one) interviews
• Ethnographic (in-home or at-work) studies
• Ideation (idea generation) sessions

We have experience researching a broad range of topics and specialize in the following areas:

• Consumer and business-to-business
• New products and services
• Branding and Positioning
• Corporate Image and Identity
• Business and Brand Strategy
• Advertising and Promotion Development
• Consumer/Customer Satisfaction
• Package design optimizationInternet: audience profiling and usability testing